Pink Things

Call it a fashion statement. Call it a new outlook. Call it an obsession. There is a hot new trend in personal fashion and home decor. Pink lovers everywhere are taking decorating to the next level and surrounding themselves with the colour pink.

The story of Pink - Surprisingly, prior to World War II, the colour pink was more often associated with baby boys than girls. Red was viewed as a masculine colour, and baby boys were expected to wear the diluted colour red. Baby girls were often dressed in blue! However, things began to change starting sometime after the second World War, and pink began the rise to feminine dominance that would continue for decades.

During the booming post-war economy of the 1950s, women were finding their way back out of the factories and into the home. The stronger economy led to a rise in the sale of consumer goods and make-up. As women began to purchase pink nail polish and blushes (where pink symbolized health and vitality), pink began to become more heavily associated with women. The phrase "think pink" began to appear in sales to women after appearing as a song in the 1957 film "Funny Face," starring 1950s icon Audrey Hepburn. At the same time, the Barbie doll was introduced, and capitalized on the rising pink associations. Later, in the 1960s, pink was used as an ironic way to undercut masculinity, as in the "Pink Panther" film. Pink continued its rise as a cheeky, feminine symbol in songs like "Pink Cadillac" and "Pretty in Pink" in the 1980s. In 2000, a new singer with hot pink hair even arrived on the scene, going by the name Pink.

What Started the present Passion for Pink? - The current pink obsession was probably set in motion by the 2001 film "Legally Blond," in which Reese Witherspoon plays a law student who lives in a world of pink and even has a tiny pink-dressed dog. The comedy showed how a human "Barbie doll" could be tough and smart without losing her girlish femininity. Girls everywhere enjoyed the idea of combining intelligence with girly sexiness, and the popularity of pink products rose even further.

Pink in the Home - Those in search of a rosier world can now find a wide range of ways to decorate their homes in fashionable pink things. Pink can be the dominant colour scheme for a room, or it can be used as an accent colour to bring a little fun to the everyday. In the bedroom, pink blankets and sheets create a cosy haven, with pink fuzzy slippers waiting at the foot of the bed. In the bathroom, pink toothbrushes and shower curtains can create a sense of pampering, and pink clocks and rugs create elegant touches for the living room as well. Pink has even invaded the kitchen. Now pink kitchen accessories are available, from pink kettles and toasters to a pink microwave oven!

Pink Motoring - Those who love pink do not just want it for the home, however. Pink car accessories are now the rage, with pink flashlights, key chains, and even car mats for pink floors. Travellers heading overseas may decide to purchase pink luggage, which not only makes a statement but is easy to spot at the airport.

The True Pink Lover - There is even a nickname for the true pink lover: a "pink princess." Pink princesses are women who like to enjoy an entire array of pink stuff. For these women, pink can be a whole identity, even a personal statement. These women embrace the two sides of the colour pink: on the one hand, softness, flirtation, and beauty, and on the other hand, elegance and high fashion. Colour psychologists even claim that pink can be a soothing colour. Some studies have shown that violent criminals may behave less violently if they are surrounded by pink walls.

The current obsession with pink may be a short-term trend, but it is also possible that it is part of a rising new view of life. Pink lovers are trying to "see the world through rose-colored glasses," to surround themselves with one more tool for happiness.

Ian writes why you either love pink home accessories or would rather throw them in your pink bin